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      The Customer Confidential Podcast

      Unlocking Airbnb’s Culture of Trust, with Aisling Hassell

      How does an online hospitality company build trust among guests and hosts in more than 190 countries? Aisling Hassell, head of global customer experience, shares Airbnb's approach.

      By Rob Markey

      Podcast

      Unlocking Airbnb’s Culture of Trust, with Aisling Hassell
      en

      Airbnb launched 10 years ago when roommates Brian Chesky and Joe Gebbia decided to rent out an air mattress on the floor of their San Francisco living room to make a few extra bucks. Now it’s a $31 billion hospitality giant that has created a whole new category of lodging.

      Airbnb’s unique business model, which allows people in more than 190 countries to rent their homes to travelers, requires high levels of trust among not only guests and hosts, but also employees and managers. The company has gone to great lengths to infuse that sense of trust, inside the organization and out.

      Aisling Hassell, global head of customer experience at Airbnb, recently joined me on the podcast to discuss the company’s culture and what it takes to build relationships with hosts in more than 65,000 cities. She joined Airbnb more than three years ago after leading customer experience efforts at Sage, Vodafone and Symantec.

      You can listen to our conversation in iTunes, Stitcher or through the player above.

       Net Promoter®, Net Promoter System®, Net Promoter Score® and NPS® are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.

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        Rob Markey
        Advisory Partner, Boston
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      Andy Dunn, cofounder of the men's clothing retailer Bonobos, shares his philosophy for creating memorable customer experiences both online and in stores.

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      Could Fewer Cookies Sweeten Digital Marketing? That Would Be a Tasty Treat.

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      October 05, 2017
      Tags
      • Customer Interaction Prioritization
      • Digital
      • The Customer Confidential Podcast

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      Net Promoter®, NPS®, NPS Prism®, Net Promoter System®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld. Net Promoter Score℠ is a service mark of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld.